Comparison
Samplr vs In-Store / Retail Sampling
In-store sampling has worked for decades because it catches consumers at the point of purchase — but it's expensive to staff, hard to measure, and limited to footfall in specific stores.
Measurability
Samplr
Every sample is tied to a consumer profile, a delivery confirmation, and a structured review — fully attributable data.
In-Store Sampling
In-store sampling is difficult to attribute to actual purchase behaviour; most brands rely on rough footfall and uplift estimates.
Geographic reach
Samplr
Runs nationwide by pincode, including tier-2 and tier-3 cities where organised retail and modern-trade footprint is thin.
In-Store Sampling
Limited to the specific stores and cities where a brand already has retail presence and can staff a sampling team.
Cost per verified trial
Samplr
Cost is fixed per sample dispatched, with no staffing, travel, or in-store execution overhead.
In-Store Sampling
Requires promoter staffing, logistics, and retail-partner coordination, which adds significant execution cost on top of the product itself.
In-store sampling still has a role for immediate-consumption categories at the point of sale. For everything else — especially in cities without a modern-trade footprint yet — digital sampling reaches consumers in-store sampling structurally can't.
Get Started FreeFrequently Asked Questions
Is Samplr better than In-Store Sampling?+
It depends on what you need. Measurability is one area where the two differ meaningfully: Every sample is tied to a consumer profile, a delivery confirmation, and a structured review — fully attributable data. Review the full comparison above before deciding — "better" depends on your specific campaign goals.
Can brands use both Samplr and In-Store Sampling?+
Yes — most brands don't treat sampling agencies and other trial-generation methods as mutually exclusive. Many run Samplr alongside in-store sampling and compare results directly.
What does Samplr do differently from In-Store Sampling?+
In-store sampling still has a role for immediate-consumption categories at the point of sale. For everything else — especially in cities without a modern-trade footprint yet — digital sampling reaches consumers in-store sampling structurally can't.